To better understand how the availability of non-driving modes of transportation can retain and recruit young talent for Wisconsin, the WISPIRG Foundation surveyed 530 college students across Wisconsin. While the survey was not conducted with a scientifically selected sample, the results of our survey nonetheless illustrate that the Millennial generation is seeking a different transportation future than the spending priorities of state leaders. It underscores that transportation options may be a factor in decisions about where Millennials decide to locate in the future.
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